An irresistible identity for a plant-based gelato brand
Mwah! are makers of unbelievably creamy dairy-inspired gelatos that tickle the palate whilst they tackle the planet. Their new brand identity is packed with personality, combining fun and cheeky messaging, a sugary sweet colour palette, and decadent imagery for an irresistible finish.
Their brand book dives into the spirit and story of Mwah!, provides technical and creative guidance on tone and design, and illustrates brand application across a range of outputs, from a promotional gelato cart to social media content.
